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The Knot, the leading online wedding brand, today released the results of The Knot 2017 Jewelry & Engagement Study. The biannual comprehensive report, the largest of its kind, surveyed more than 14,000 engaged or recently married brides and grooms from the US to uncover the trends and financial spending habits of proposals in America.


As the leading resources in proposal planning, The Knot and How He Asked by The Knot are the go-to sources for soon-to-be engaged couples. With the arrival of Proposal Season–the time of year when 37% of couples get engaged*–couples are eager for expert advice and proposal planning tips. According to The Knot 2017 Jewelry & Engagement Study, 1 in 4 grooms report “meticulously” planning their marriage proposal “down to the last detail.” The average proposer spends 4.4 months planning their proposal, with 7% of proposers reporting spending 12 months or more planning how they’d pop the question. Even the best-laid plans still left a majority of proposers (60%) feeling nervous before asking for their significant other’s hand in marriage, up from 54% in 2011.

“We’re seeing proposers put more time, thought and effort into creating the perfect proposal, as well as an engagement ring they know their partner will love,” said Kristen Maxwell Cooper, editor in chief of The Knot. “And while proposals are less of a surprise than in years past, there’s an uptick in grooms returning to time-honored traditions, like proposing with the engagement ring in hand and getting down on one knee. Proposal Season at The Knot is one of our favorite times of the year as we first help to inspire proposers and then guide couples in every aspect of their wedding planning journey–from helping articulate their wedding style, to connecting them to the local vendors who will bring their day to life. Our team thrives on creating content and providing products, like our registry and guest list manager tools, to make wedding planning a breeze so our couples can enjoy the journey.”

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