MINISO Creates Limited Release Plush Toy for Surprise Marriage Proposal

Gnin and Rachel with MINISO Bunny

Gnin and Rachel with MINISO Bunny

GUANGZHOU, China, Sept. 22, 2020 /PRNewswire/ — Gnin had the perfect proposal in mind for his longtime girlfriend, Rachel. He had a date set, picked out the exact location, and had distinct elements in mind to make the experience memorable.

The final detail? A pink plush bunny — the only color missing from Rachel’s collection of bunnies from MINISO – a stuffed animal for which they had been searching for three years, scouring stores throughout their home of Singapore and on their travels.

There was only one problem: the pink bunny was no longer available in MINISO stores. But that didn’t stop Gnin. Determined to make this moment as special as possible for his bride-to-be, he sent an email to MINISO HQ customer service to see if there was any chance they could locate the toy for him to purchase.

Gnin wrote that the bunny collection, or ‘bui buis’ as the couple refers to them, grew to hold a strong significance for the pair. He described their three-year hunt to find the pink bunny and how he even made a 3D printed pink bunny engagement ring box – just in case he couldn’t complete Rachel’s collection. Gnin’s was a captivating story that warmed the hearts of the MINISO customer service team, and they felt compelled to help.

The MINISO team quickly sprang into action to see if they could make the couple’s plush toy dream come true. After no hits came up when searching for the plush bunny in MINISO stores and warehouses throughout their global markets, MINISO reached out to the supplier who originally produced the plush toys. The supplier was equally moved by the story and agreed to specially reproduce — not one, but two — bunnies for Gnin’s proposal.

With a tight deadline to meet for the proposal, the supplier had just six days to speedily locate and prepare the necessary materials. They also decided to handmake each bunny to ensure efficiency and quality.

Days later at NEX mall MINISO store in Singapore, Rachel approached the cash register, and the clerk handed her a gift box – claiming the present was because she was the 1000th customer of the day. But Rachel soon caught on to the ‘real’ meaning when she opened the box to find the handmade bunnies and a greeting card from the MINISO Team offering the couple well wishes.

The magical moment was just as Gnin had imagined.

“Three weeks before the proposal I emailed MINISO on the really small chance that they would still have [the bunny] somewhere in the world, and I was willing to get it at any cost,” said Gnin. “To my surprise, MINISO replied and promised to get the bunny to me, and without asking, aimed to give it to me by the proposal.”

While the delivery of the bunnies was one day late due to COVID-19 related supply chain and delivery disruptions, this gave the couple an extra moment to celebrate.

“While the bunny did not make the proposal in the end, it actually brought us another day to remember for life. It certainly felt like a second proposal to us,” said Gnin.

Though this is the first case of a customized reproduction of a product, MINISO’s above-and-beyond customer service is not uncommon. Its customer service team prides themselves in being available 24 hours a day to respond to customer questions and listen to feedback.

“For this specific case, the heartening request from Gnin was one the company simply could not pass up,” said a representative of MINISO’s customer service team. “To see Gnin’s dedication and desire to fulfill his fiancée’s dream proposal warmed the hearts of the MINISO team and prompted us to respond quickly and support in any way we could.”

Watch a video of the surprise proposal – including live footage of the MINISO gift box moment! – click the real proposal moment video[1].

About MINISO:

MINISO is a lifestyle product retailer, offering high quality household goods, cosmetics and food at affordable prices. Since its first store opened in Guangzhou in 2013, MINISO has opened more than 4,200 stores in over 80 countries and regions in 7 years. With a focus on sleek design and fun trends, its mission is to assure through its products that a better life has nothing to do with the price.

View original content to download multimedia: http://www.prnewswire.com/news-releases/miniso-creates-limited-release-plush-toy-for-surprise-marriage-proposal-301135406.html[2]

SOURCE Miniso Group

Source URL: Read More
The public content above was dynamically discovered – by graded relevancy to this site’s keyword domain name. Such discovery was by systematic attempts to filter for “Creative Commons“ re-use licensing and/or by Press Release distributions. “Source URL” states the content’s owner and/or publisher. When possible, this site references the content above to generate its value-add, the dynamic sentimental analysis below, which allows us to research global sentiments across a multitude of topics related to this site’s specific keyword domain name. Additionally, when possible, this site references the content above to provide on-demand (multilingual) translations and/or to power its “Read Article to Me” feature, which reads the content aloud to visitors. Where applicable, this site also auto-generates a “References” section, which appends the content above by listing all mentioned links. Views expressed in the content above are solely those of the author(s). We do not endorse, offer to sell, promote, recommend, or, otherwise, make any statement about the content above. We reference the content above for your “reading” entertainment purposes only. Review “DMCA & Terms”, at the bottom of this site, for terms of your access and use as well as for applicable DMCA take-down request.

Acquire this Domain
You can acquire this site’s domain name! We have nurtured its online marketing value by systematically curating this site by the domain’s relevant keywords. Explore our content network – you can advertise on each or rent vs. buy the domain. Buy@TLDtraders.com | Skype: TLDtraders | +1 (475) BUY-NAME (289 – 6263). Thousands search by this site’s exact keyword domain name! Most are sent here because search engines often love the keyword. This domain can be your 24/7 lead generator! If you own it, you could capture a large amount of online traffic for your niche. Stop wasting money on ads. Instead, buy this domain to gain a long-term marketing asset. If you can’t afford to buy then you can rent the domain.

About Us
We are Internet Investors, Developers, and Franchisers – operating a content network of several thousand sites while federating 100+ eCommerce and SaaS startups. With our proprietary “inverted incubation” model, we leverage a portfolio of $100M in valued domains to impact online trends, traffic, and transactions. We use robotic process automation, machine learning, and other proprietary approaches to power our content network. Contact us to learn how we can help you with your online marketing and/or site maintenance.

Share