Marriage Proposals are Changing, Study Finds

Splitting the cost of the ring is also trending upward, as the percentage of couples that choose to do so nearly doubled over the past ten years – spiking to 9 percent. And with good cause, as the average cost of a proposal, not including the ring, jumped up from $271 to $452.

Today’s couples also seem to be embracing tradition, as the percentage of people who asked permission from their spouse’s parents doubled in the last decade – from 30 percent to 64 percent.

People that popped the question in the last year were 3 times more likely (66 percent) to ask friends/family about ring suggestions than the 21 percent who proposed a decade ago.

Furry friends are seeing an increased role in proposals, as one out of two (51 percent) newly engaged couples saying they involved their pet – a significant spike from the 4 percent who did so a decade ago.

“A decade ago, proposals and engagements were not as meticulously planned as they are today,” said Co-Founder and President, Oded Edelman. “Things that were rare in the past – like having a photographer present or adding a personal touch to the ring – have now become the norm among our customers as a larger importance is placed on the proposal itself.”


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