Splitting the cost of the ring is also trending upward, as the percentage of couples that choose to do so nearly doubled over the past ten years – spiking to 9 percent. And with good cause, as the average cost of a proposal, not including the ring, jumped up from $271 to $452.
Today’s couples also seem to be embracing tradition, as the percentage of people who asked permission from their spouse’s parents doubled in the last decade – from 30 percent to 64 percent.
People that popped the question in the last year were 3 times more likely (66 percent) to ask friends/family about ring suggestions than the 21 percent who proposed a decade ago.
Furry friends are seeing an increased role in proposals, as one out of two (51 percent) newly engaged couples saying they involved their pet – a significant spike from the 4 percent who did so a decade ago.
“A decade ago, proposals and engagements were not as meticulously planned as they are today,” said JamesAllen.com Co-Founder and President, Oded Edelman. “Things that were rare in the past – like having a photographer present or adding a personal touch to the ring – have now become the norm among our customers as a larger importance is placed on the proposal itself.”
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