by Startacus Admin

There are many reasons your business might need a press release; maybe you have just started up, have an event coming up or maybe a new product line?

Whatever the reason, a press release can increase your visibility and create an exciting buzz that can increase sales.

But what about mixing things up a little? The content of your press release must be interesting and newsworthy but that doesn’t mean you have to scrape the barrel and cover stories that your competitors will have thought of already. Why not make things less predictable and much less boring by writing about exciting and innovative topics? Think what could you write about if you just put your mind to it?

That’s it. Think outside the box.

Firstly, why not re-launch your website?

By re-launching a sharper, quicker and more aesthetically pleasing version of your website will help to draw in new clients and retain existing ones. A new website with modifications to products or services pages, refreshed and clearer descriptions, and updated content, will make for a better overall user experience and in turn make the website much more responsive.

Next, why not take major steps towards going ‘green’ and becoming more ‘eco-aware’?

Making a conscious effort to go green and redefine your daily processes in an effort to make your business more eco-friendly is something very relevant in today’s climate and in many people’s interests. Making such decisions, regardless of business size, can be an important marketing strategy as it shows an appreciation of relevant topics and even small choices can make a big impact. Recycling within the office, sending invoices via email rather than post, satisfying customers needs with the environment in mind or using eco-friendly paints, carpets and furniture in the workplace for example, are all ways your small business can contribute to ‘living’ green while at work.

Offer free Services, consultations or products? Yes, you heard it correctly.